2026 is shaping up to be the most significant year for new luxury launches in Gurgaon’s residential market. Four globally branded projects — each carrying a name that commands instant recognition across the world — are arriving in the city’s most sought-after corridors simultaneously.
Oberoi Realty on Golf Course Extension Road. M3M Jacob & Co and M3M Elie Saab on Dwarka Expressway. Tonino Lamborghini on SPR Road. Each of these is not just a residential project — it is a statement about where Gurgaon’s luxury real estate is heading.
If you are considering a pre-launch or new launch investment in Gurgaon in 2026, this guide covers every project in detail — prices, locations, configurations, investment case, and everything you need to make an informed decision.
Why Pre-Launch Projects in Gurgaon Are the Best Time to Buy
Pre-launch is the window before a project officially opens for public booking — typically before RERA registration is complete or before the official price list is published. This window exists for a limited period and is usually accessible only through authorised channel partners.
Here is why buyers and investors actively seek pre-launch access:
In Gurgaon’s current market, pre-launch pricing on branded residences has consistently been 15 to 25 percent below the price at formal launch. Projects like DLF Privana saw pre-launch buyers achieve 40 percent appreciation before possession. The pattern is repeating itself with the 2026 launches listed in this guide.
One important note: pre-launch purchases carry developer risk since RERA registration may not yet be complete. Always verify RERA status before transferring any funds and work with an authorised channel partner to ensure your booking is documented correctly.
New Launch Residential Projects in Gurgaon 2026
Here is a summary of all four branded pre-launch projects covered in this guide:
1. Oberoi Three Sixty North — Sector 58, Golf Course Extension Road
Oberoi Realty’s entry into Gurgaon is the most anticipated new launch Oberoi Three Sixty North Sector 58 on Golf Course Extension Road in years — and perhaps the most consequential luxury launch in the NCR since DLF built Cyber City.
Oberoi Realty is the developer behind Three Sixty West in Worli, Mumbai — where apartments now trade at Rs. 92,000 per sq ft and individual units have sold for over Rs. 80 crore. Their Gurgaon debut follows the same philosophy: a single ultra-luxury project, on a large land parcel, built for a very specific buyer.
Project Details
- Project name: Oberoi Three Sixty North
- Developer: Oberoi Realty
- Location: Sector 58, Golf Course Extension Road, Gurgaon
- Land area: 14.81 acres
- Towers: 7 towers — 45 to 50 floors each
- Configuration: 4 BHK (5,500 sq ft) and 5 BHK + study room (8,500 sq ft)
- Density: One apartment per floor — maximum privacy
- Pre-launch price: Rs. 45,000 per sq ft (EOI stage)
- Starting price: Rs. 22 crore onwards
- Status: Pre-launch / EOI open — formal RERA launch expected 2026
- Possession target: June 2030–31
What sets it apart
- 4-acre lake at the centre of the project — the largest private water feature in any Gurgaon residential development
- One apartment per floor across all towers — a level of privacy found only at DLF The Camellias on Golf Course Road
- 14.81 acres gives Oberoi space that most GCER competitors do not have — most ultra-luxury projects on this corridor are built on 5 to 8 acres
- First residential project by a developer with Oberoi Realty’s track record in NCR — brand credibility that has not existed in this corridor before
- Pre-launch pricing at Rs. 45,000 per sq ft is expected to reach Rs. 1,00,000+ per sq ft by possession — consistent with Three Sixty West’s price trajectory in Mumbai
Investment case
GCER went from Rs. 8,000 per sq ft farmland in 2015 to a corridor where Oberoi Three Sixty North is launching at Rs. 45,000 per sq ft in 2026. Conservative projections show Rs. 1 lakh per sq ft by 2032 to 2035. Every phased launch on this corridor — DLF Privana, Sobha Sector 63A, Max Estate 360 West — has seen prices rise between phases. Buyers entering at Phase 1 pricing are entering at the bottom of a very well-documented appreciation curve.
2. M3M Jacob & Co Residences — Sector 111, Dwarka Expressway
M3M Jacob & Co Residences is a collaboration between M3M India — one of Gurgaon’s most prolific luxury developers — and Jacob & Co, the Swiss luxury house globally known for its extraordinary timepieces and jewellery. This is the first time Jacob & Co’s brand identity has been translated into residential architecture in India.
Located in Sector 111 on Dwarka Expressway — part of the Smart City Delhi Airport (SCDA) zone — the project brings a collectible quality to real estate. Just as Jacob & Co’s watches are purchased as much for investment as for use, these residences are positioned as collectible assets that carry a brand premium independent of general market movements.
Project Details
- Project name: M3M Jacob & Co Residences
- Developer: M3M India
- Location: Sector 111, Dwarka Expressway, Gurgaon
- Land parcel: Part of 250-acre M3M Smartworld township
- Configuration: 3 BHK and 4 BHK luxury apartments
- Size: 3,000 sq ft onwards
- Starting price: Rs. 7.5 Cr for 3 BHK — Rs. 8.5 Cr for 4 BHK (as of early 2026)
- Price per sq ft: Rs. 25,000 per sq ft onwards
- Status: New launch
- Connectivity: 10 to 15 minutes from IGI Airport, adjacent to Diplomatic Enclave II and IICC
What sets it apart
- Swiss watch brand translated into architecture — precision, detail, and scarcity are the core design values throughout
- Part of M3M’s 250-acre integrated township in Sector 111 — one of the largest planned developments on the Dwarka Expressway corridor
- Imported marble flooring, branded fittings, and smart home automation included as standard — not as upgrades
- 5-tier gated security with valet parking, private lift lobbies, and temperature-controlled swimming pool
- Proximity to Diplomatic Enclave II creates strong expat and diplomat rental demand — supporting both occupancy and yield
Investment case
Dwarka Expressway residential pricing surged from Rs. 9,434 to Rs. 18,668 per sq ft between 2020 and 2024 — a near doubling in four years. Analysts forecast an additional 15 to 20 percent rise by end of 2026. Branded residences in this corridor appreciate 20 to 35 percent faster than non-branded luxury apartments, according to market research. M3M’s previous branded project — Trump Tower on Golf Course Extension Road — sold out Phase 2 in under 5 hours. The brand pedigree and buyer confidence in this model are well established.
3. M3M Elie Saab Residences — Sector 111, Dwarka Expressway
M3m Elie Saab is one of the most recognised names in global haute couture — worn by royalty, heads of state, and A-list celebrities on the world’s most prestigious stages. M3M Elie Saab Residences brings that design philosophy to residential architecture for the first time in India.
Located at Sector 111, Dwarka Expressway — in the SCDA (Smart City Delhi Airport) zone alongside M3M Jacob & Co — the project is positioned as the most design-forward branded residence on this corridor. The sculptural facade draws inspiration from the pleats of a fashion runway, creating a visual identity that is unmistakably Elie Saab.
Project Details
- Project name: M3M Elie Saab Residences
- Developer: M3M India
- Location: Sector 111, Dwarka Expressway, Gurgaon
- Land area: 6.5 acres
- Configuration: 4 BHK luxury apartments
- Size: 4,200 sq ft to 4,650 sq ft
- Total units: 300 residences
- Starting price: Rs. 15 crore onwards
- Price per sq ft: Rs. 35,000 to Rs. 37,000 per sq ft
- Total project investment: Rs. 2,000 crore — revenue potential Rs. 4,700 crore
- Status: New launch — prices rose 128.62% from Rs. 14,500 to Rs. 33,150 per sq ft in Q1 2026
What sets it apart
- Fashion-forward architecture — the building’s facade is inspired by Elie Saab’s signature pleated gowns, making it visually unlike any other project on Dwarka Expressway
- Only 300 residences on 6.5 acres — extreme scarcity compared to most Dwarka Expressway projects that pack 800 to 1,200 units on similar land
- Italian marble flooring, Elie Saab-curated interior palettes, modular kitchens with branded appliances, and private lift lobbies as standard
- Sustainability-forward design — rainwater harvesting, energy-efficient systems, rooftop gardens, and solar integration throughout
- Grand clubhouse with lounges, library, dining spaces, fully equipped gym, yoga studios, jogging tracks, and multiple sports courts
Investment case
The 128 percent price appreciation recorded in Q1 2026 alone — from Rs. 14,500 to Rs. 33,150 per sq ft — signals the level of demand this project has generated before formal possession. With only 300 units and a Rs. 4,700 crore revenue potential, scarcity is the primary driver of continued appreciation. Rental demand from diplomats, CEOs, and expats at the adjacent Diplomatic Enclave II makes this one of the strongest yield plays on Dwarka Expressway in 2026.
4. Tonino Lamborghini Residences — Sector 71, SPR Road
India’s first Lamborghini-branded residential project has arrived — and it has arrived on Southern Peripheral Road, one of Gurgaon’s fastest-appreciating corridors in 2026.
Tonino Lamborghini is a distinct entity from the automobile manufacturer. The brand — founded by Ferruccio Lamborghini’s son Tonino — has been building luxury lifestyle products, hospitality, and real estate across Europe, the Middle East, and Asia for over four decades. This is its India debut, developed in partnership with Signature Global — one of India’s largest publicly listed real estate companies.
Project Details
- Project name: Tonino Lamborghini Residences
- Developer: Signature Global
- Brand partner: Tonino Lamborghini S.p.A., Italy
- Location: Sector 71, Southern Peripheral Road (SPR), Gurgaon
- Land area: 12.4 acres
- Towers: 5 towers — G+40 floors
- Total units: 812 residences
- Configuration: 3 BHK and 4 BHK apartments
- Size: 2,050 sq ft to 2,720 sq ft
- Starting price: Rs. 4.8 crore onwards
- RERA number: RC/REP/HARERA/GGM/1056/788/2026/28
- Status: Formally launched — RERA approved April 2026
- Possession target: Approximately 2033
- Total project investment: Rs. 2,890 crore
What sets it apart
- India’s first and only Lamborghini-branded residential project — scarcity and brand recognition at a national level
- 50,000 sq ft clubhouse designed directly by Tonino Lamborghini — pool, spa, gym, yoga lawns, fine-dining restaurant, cafe, gaming zone, and banquet hall
- Private lift access per unit, 12-foot ceilings, wrap-around balconies, VRV air conditioning, Italian marble flooring, wooden floors in all bedrooms — all included as standard
- Only 4 apartments per core across all towers — significantly lower density than typical Gurgaon high-rises
- SPR Road location connects directly to Golf Course Extension Road, NH-48, Cyber City, and IGI Airport — strong connectivity to all of Gurgaon’s key demand nodes
- Fully RERA-approved — verifiable on haryanarera.gov.in — giving buyers complete legal protection from booking to possession
Investment case
SPR Road is increasingly referred to as the ‘new Golf Course Extension Road’ — a corridor that has delivered consistent appreciation across all market cycles. Sector 71 sits at the commercial and residential midpoint of SPR, bordered by GCER on one side and SPR’s institutional developments on the other. At a starting price of Rs. 4.8 crore, Tonino Lamborghini offers the most accessible entry point into Gurgaon’s branded residences segment in 2026 — while carrying a brand name that has never before been attached to an Indian residential address. The scarcity premium on that positioning has historically driven 20 to 35 percent faster appreciation than non-branded luxury peers.
Why Branded Residences in Gurgaon Are Outperforming the Market
All four projects listed in this guide fall into the category of branded residences — properties where a globally recognised brand provides design direction, quality standards, and identity to the project in exchange for a licensing arrangement with the developer.
Branded residences have been a dominant trend in Dubai, Miami, and London for over two decades. India is now in the early stages of this shift — and Gurgaon is at the centre of it.
Why branded residences appreciate faster:
- Brand premium — Buyers pay a 15 to 30 percent premium over non-branded
equivalents, and that premium grows over time as the brand’s global recognition
increases - Quality guarantee — The brand is responsible for maintaining design and quality
standards, not just at launch but throughout the life of the project - Scarcity — Branded projects are always low-density and limited in unit count, which
constrains supply and supports prices on resale - Liquidity — A Lamborghini-branded or Elie Saab-branded apartment is easier to sell
or rent to a global buyer pool than a non-branded equivalent at the same price
point - Rental yield — CXOs, diplomats, and expats consistently prefer branded addresses,
driving higher occupancy and stronger monthly rental income
How to Buy a Pre-Launch Project in Gurgaon — Step by Step
Pre-launch buying requires a slightly different approach from buying a ready-to-move or formally launched project. Here is the process:
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- Identify the project and confirm pre-launch status — Verify whether the project is in EOI (Expression of Interest) stage, soft launch, or formal pre-launch. Each stage has different documentation and payment requirements.
- Work with an authorised channel partner — Pre-launch access is almost always through authorised channel partners, not directly through the developer’s walk-in sales team. The partner ensures your booking is registered correctly with the developer.
- Verify RERA status — Check whether RERA registration is complete or pending. Of the four projects in this guide, Tonino Lamborghini is fully RERA-approved. Others may still be in the pre-RERA stage — which is legal but requires extra vigilance on documentation.
- Review the payment plan — Pre-launch projects typically offer a construction-linked payment plan or a time-linked plan with a lower upfront amount than the post-launch price. Review every instalment stage and timeline carefully.
- Sign the booking application and pay the EOI amount — The EOI amount is typically Rs. 5 lakh to Rs. 25 lakh depending on the project. This reserves your preferred unit until the formal agreement is signed.
- Execute the sale agreement — Once the project is formally launched and RERA registration is complete, the sale agreement is executed. This is the legally binding document that governs your rights as a buyer.
- Follow the construction timeline — Track RERA filings quarterly to verify construction progress. RERA mandates that developers update construction status on the portal — this is your primary oversight tool.
Finding the Right Consultant for Pre-Launch Projects in Gurgaon
Accessing the best pre-launch inventory — particularly at projects like Oberoi Three Sixty North and M3M Elie Saab — requires working with a consultant who has direct developer relationships and authorised channel partner status.
Best Luxury Residences , based in DLF Corporate Greens, Sector 74A, Gurgaon, specialises in luxury and ultra-luxury pre-launch and new launch projects across Gurgaon’s premium corridors. They offer direct access to inventory at branded residences projects, guidance on payment plans, and end-to-end support from booking through possession. For NRI buyers evaluating these projects remotely, they also coordinate Power of Attorney and remote buying processes.
Final Thoughts
The four pre-launch and new launch residential projects covered in this guide — Oberoi Three Sixty North, M3M Jacob & Co, M3M Elie Saab, and Tonino Lamborghini — represent a convergence of global brand names, prime corridor locations, and strong investment fundamentals that Gurgaon has not seen in a single year before.
Each project is different in its brand identity, price point, and corridor dynamics. Oberoi Three Sixty North is a once-in-a-decade entry by a developer with Mumbai’s most coveted track record. M3M Jacob & Co and Elie Saab bring Swiss and French luxury couture to Dwarka Expressway’s fastest-growing zone. Tonino Lamborghini brings Italy’s most iconic lifestyle brand to SPR at the most accessible price point of the four.
What all four share is this: they are entering corridors that are appreciating, carrying brand names that command premiums, and offering limited inventory that historically does not stay available for long. For serious buyers and investors, 2026 is the year to act — not to wait.
Frequently Asked Questions (FAQs)
1. What are the best pre-launch residential projects in Gurgaon in 2026?
The top pre-launch and new launch residential projects in Gurgaon in 2026 are Oberoi Three Sixty North on Golf Course Extension Road (Sector 58), M3M Jacob & Co Residences on Dwarka Expressway (Sector 111), M3M Elie Saab Residences on Dwarka Expressway (Sector 111), and Tonino Lamborghini Residences on SPR Road (Sector 71). All four are branded residences in collaboration with globally recognised luxury brands.
2. What is Oberoi Three Sixty North Gurgaon?
Oberoi Three Sixty North is Oberoi Realty’s debut project in Gurgaon — located in Sector 58 on Golf Course Extension Road. Spread across 14.81 acres with 7 towers and one apartment per floor, it offers 4 BHK and 5 BHK ultra-luxury residences starting from Rs. 22 crore. Pre-launch pricing is Rs. 45,000 per sq ft, with possession targeted for 2030–31.
3. What is M3M Jacob & Co Residences Gurgaon?
M3M Jacob & Co Residences is a collaboration between M3M India and Jacob & Co — the globally renowned Swiss luxury watchmaker. Located in Sector 111, Dwarka Expressway, the project offers 3 BHK and 4 BHK luxury apartments starting from Rs. 7.5 crore. It is part of M3M’s 250-acre Smartworld township in the Smart City Delhi Airport zone.
4. What is M3M Elie Saab Residences Gurgaon?
M3M Elie Saab Residences is a partnership between M3M India and global fashion designer Elie Saab — bringing haute couture design to residential architecture. Located in Sector 111, Dwarka Expressway, the project offers 300 4 BHK residences of 4,200 to 4,650 sq ft, starting from Rs. 15 crore. Prices appreciated 128 percent in Q1 2026 alone.
5. What is Tonino Lamborghini Residences Gurgaon?
Tonino Lamborghini Residences is India’s first Lamborghini-branded residential project, developed by Signature Global in partnership with Tonino Lamborghini S.p.A. of Italy. Located in Sector 71, SPR Road, Gurgaon, it offers 3 BHK and 4 BHK apartments starting from Rs. 4.8 crore. The project is fully RERA-approved (RC/REP/HARERA/GGM/1056/788/2026/28) and launched in April 2026.
6. What is the advantage of buying a pre-launch project in Gurgaon?
Pre-launch buyers get access to the best units at the lowest prices — typically 10 to 20 percent below the official launch rate. They also get maximum flexibility on floor and view selection, softer payment plans, and the highest capital appreciation potential from pre-launch price to possession. Gurgaon’s branded residence projects have historically delivered 25 to 40 percent appreciation between pre-launch and possession.
7. Are pre-launch projects in Gurgaon safe to buy?
Pre-launch projects carry developer risk since RERA registration may not yet be complete at the time of EOI or soft booking. To protect yourself, always verify the RERA status of the project before transferring any significant amount, work with an authorised channel partner, and insist on a formal booking receipt and agreement. Of the four projects in this guide, Tonino Lamborghini is fully RERA-approved — others are in pre-RERA or EOI stage.
8. Which is the most affordable pre-launch luxury project in Gurgaon in 2026?
Tonino Lamborghini Residences on SPR Road offers the most accessible entry point among the four branded residences, with 3 BHK apartments starting from Rs. 4.8 crore. It is also the only fully RERA-approved project of the four — giving buyers the strongest legal protection at the most accessible price.
9. Which corridor is best for new launch residential projects in Gurgaon?
All three corridors featured in this guide — Golf Course Extension Road, Dwarka Expressway, and SPR Road — are strong investment corridors in 2026. GCER has the highest price point and the strongest appreciation history. Dwarka Expressway offers the best combination of price growth and airport connectivity. SPR is the fastest-appreciating corridor in percentage terms and offers the best value entry among the three.
10. How can I book a pre-launch project in Gurgaon?
Pre-launch booking requires working with an authorised channel partner who has direct developer access. The process involves submitting an EOI (Expression of Interest) with a refundable deposit, selecting your preferred unit, and then executing a formal sale agreement once the project receives RERA registration. Best Luxury Residences (bestluxuryresidences.in) provides pre-launch access, inventory guidance, and end-to-end booking support for all four projects listed in this guide.
Govind specializes in crafting premium content for luxury real estate brands and property developers. His work includes writing property showcases, high-end project descriptions, investment guides, and real estate trend articles that help businesses present their projects with professionalism and credibility. Through strategic SEO practices and audience-focused writing, he helps brands improve visibility and establish a strong online reputation.